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Social Media Coordinator

  • Panavision
  • Woodland Hills, CA
  • Full Time

Date Listed: March 12, 2024

Panavision is the world-class provider of end-to-end solutions that fuel the creative vision of the motion picture, television and streaming industry. Panavision's comprehensive portfolio, including unparalleled optics, proprietary camera and lighting systems, and state-of-the-art post production services, provides customizable solutions for the ever-adapting needs of global content creators. Driven by a passion for collaborative innovation, Panavision continues to provide the industry with the highest standard of quality and service.    

Summary  

Panavision's brand marketing team is seeking a Social Media Coordinator who will be an incredible resource to our team. The position will help implement B2B social marketing campaigns for our portfolio of brands on a global level. This role will be responsible for collecting, curating, scheduling , and posting content (organic and paid) to social media accounts as well as engaging with the community . The ideal candidate will have a passion for film, television, technology, loves both social media & marketing, and is energetic, organized, enthusiastic, creative, and technologically savvy. The Social Media Coordinator will provide support for the Panavision Group brands - Panavision, Panalux, Light Iron and Island Studios.

Responsibilities 

  • Collaborate with all Panavision Group brand social media leads to execute innovative organic social media brand marketing campaigns across all major platforms including Facebook, X, Instagram and LinkedIn for a variety of brands within the Panavision portfolio. 
  • Draft, schedule, publish social content in support of live events, product roll-outs and client/project promotions.
  • Demonstrate strong copywriting skills to craft posts in a tone consistent with our brand voice and company messaging.
  • Content creation tasks including video/stills capture, image design for use in social media, newsletters, etc. Video editing a plus.
  • Liaise with Creative and Copywriting teams as needed for higher tier design/copy requirements.
  • Execute brand engagement strategies through active campaign monitoring along with likes, reshares and comments to facilitate conversations with our audience.
  • Maintain social calendar using established tagging protocols, identifying gaps in messaging and post schedules as well as escalating potential conflicts to social leads.
  • Coordinate approval workflows including preview link sharing to relevant internal and external parties.
  • Follow social trends within the film industry and among competitor brands to identify opportunities for testing new tactics and platform functionality.
  • Source, upload, tag and name photo/video assets in a consistent manner from a variety of sources within and outside the organization.
  • Execute monthly project research tasks to curate ongoing list of company-supported productions and projects for socials and wider team needs. 
  • Execute paid social media to boost performance of priority content using Meta Business Manager.
  • Generate and send performance reports on regular basis. Build ad-hoc custom reporting as directed.
  • Support the social media leads with administrative tasks such as direct message handling, hashtag library maintenance, VIP lists, tracking key dates, crisis management and additional research tasks as needed.
  • Social media content capture and coverage of company-hosted events and trade shows as needed.

Qualifications:

  • 2-3 years of experience in social media marketing & strategy. Knowledge of the pre, production and post production industry a STRONG plus, but a passion for the film and television industry is key.  
  • B2B social media marketing experience.
  • Proficiency in Adobe CC creating/editing images & video (Photoshop, Illustrator, Premiere Pro) 
  • Experience with executing brand level and campaign/product level social media.
  • Familiarity with Meta Business Manager a strong plus.
  • Strong knowledge with audience targeting and platform self-service tools like Sprout Social. 
  • Collaborative & team oriented.
  • Strong written and verbal communication skills.
  • Ability to maintain efficiency under pressure.  
  • Ability to troubleshoot with a sense of urgency. 
  • Ability to take direction and implement feedback to achieve project objectives. 
  • Flexibility to work on several projects simultaneously with tight deadlines. 
  • Ability to work independently in a fast-paced environment.

This role will be required to work in an office setting on a hybrid basis. $24.00 - $26.50 / Per Hour

Salary Range: